DELOITTE · UX / INTERACTION DESIGN
FROM DIRECTORY
TO DISCOVERY
Redesigning Deloitte’s global office experience to make a complex worldwide network easier to explore, understand and act on.
ROLE
UX / Interaction Design
CLIENT
Deloitte
PROJECT
Global Office Directory
LEGACY / A–Z
A–Z
→
GEO
REDESIGNED / GEOGRAPHY
01 / CONTEXT
150+
COUNTRIES & TERRITORIES
6
CONTINENTS
HUNDREDS
OF LOCATIONS
The global office directory held useful information, but the legacy experience exposed that complexity as a long alphabetical list. The opportunity wasn’t to remove information. It was to make information easier to navigate.
02 / PROBLEM
01
A–Z NAVIGATION
Required users to know the country they were looking for.
02
DENSE INFORMATION
Country, language and social links repeated across a long page.
03
LIMITED OFFICE CONTEXT
It behaved more like a country directory than an office discovery tool.
The legacy experience was optimized for listing. We needed to optimize for discovery.
03 / REFRAME
TURN COMPLEXITY
INTO HIERARCHY.
OLD
A
B
C
D
E
…
Z
→
NEW
CONTINENT
↓
COUNTRY
↓
OFFICE
↓
ACTION
The key shift was moving from an alphabetical lookup model to a geography-first discovery model.
04 / DESIGN DECISION
OLD
A B C D E F G H…
Efficient when the country is already known.
NEW
All · Africa · Asia · Europe
North America · Oceania · South America
Supports exploration and regional discovery.
TRADE-OFF
An exact-country lookup may require one additional step.
DECISION
Prioritize geographic discovery while preserving access to the complete directory.
05 / INFORMATION ARCHITECTURE
WHERE?
CONTINENT
↓
WHICH MARKET?
COUNTRY + LOCATION COUNT
↓
WHAT’S LOCAL?
LANGUAGE + COUNTRY CONTEXT
↓
WHERE EXACTLY?
OFFICE
↓
WHAT CAN I DO?
MAP / DETAILS / CONTACT
06 / THE NEW EXPERIENCE
COUNTRY
Angola | 1 Location
LOCAL CONTEXT
Português
About Deloitte Angola
OFFICE
Talatona
Address · Phone
ACTIONS
View map
Office details
The new hierarchy lets users progressively move from global context to a specific physical office.
LEGACY
A–Z · Dense · Country-centric · Long scrolling · Limited actions
REDESIGNED
Geography-first · Structured · Country → Office · Local context · Actionable
FROM A DIRECTORY
TO A LOCATION EXPERIENCE.
07 / SYSTEM
COUNTRY HEADER
Country | # Locations
LOCAL CONTEXT
Language · Country site · Social
OFFICE
Office name · Address · Phone · Actions
ONE STRUCTURE
+
FLEXIBLE CONTENT
=
GLOBAL SCALE
The system accommodates different office counts, languages, local links and social channels without changing the core interaction model.
08 / IMPACT
OBSERVED DESIGN IMPACT
Better geographic discoverability
Clearer information hierarchy
Improved scanning
Faster access to office actions
Stronger local context
More scalable structure
PROPOSED MEASUREMENT
Time to find an office
Task completion
Navigation depth
Continent navigation usage
View Map engagement
Office Details engagement
09 / REFLECTION
01 SIMPLIFY THROUGH INFORMATION ARCHITECTURE
Make the path through complex information clear.
02 DESIGN SYSTEMS, NOT SCREENS
A pattern should support local variation without breaking.
03 CONNECT DESIGN TO BEHAVIOR
Define what better discovery should make possible.
A better location experience isn’t about showing less information. It’s about helping people understand where they are, where they can go, and what they can do next.